As my development process of Hoonio.com logo and business card were largely based upon those reflected in Landor Associates' featured case studies, why not do one for my own, for the record and to build up my expertise in this area. So far, it has been about three weeks since the final design came out and I have passed along to around 40 people, reactions are satisfactory. It is astonishing to hear when people think I had a professional work this out, which in turn meaning, in my understanding^^, I could be a professional in this field some day. In contrary to seemingly perceptions, I had been working on this daily for little longer than a month, ending up with over 20 revisions and going through periodic reviews with artist friends. So, I would like to sort of wrap up how the whole process rolled out, what motivations were, why each design components ended up as they are, just like how Landor does it. And of course, the Hoonio logo concept itself, had been there for a long time. I believe this is the 5th version of the kind so far released to public since its inception in November 2007. Anyways, enough been said, let's get down to the business.
Overview
Hoonio.com is a website still at its experimental stage, currently serving as a personal web page for various causes including presentation, reminiscence, reflections, enlightenment and overall management of oneself. However, as a preparation towards becoming a commercial enterprise, it needed to build up a strong foundation for brand identity which evinces high degree of professionalism and reliance. At this point, the owner dreams of constructing an inspirational entity, which not only focuses on revenue generation but also serve the public cause, help and give hopes to those in need.
Hoonio.com is a website still at its experimental stage, currently serving as a personal web page for various causes including presentation, reminiscence, reflections, enlightenment and overall management of oneself. However, as a preparation towards becoming a commercial enterprise, it needed to build up a strong foundation for brand identity which evinces high degree of professionalism and reliance. At this point, the owner dreams of constructing an inspirational entity, which not only focuses on revenue generation but also serve the public cause, help and give hopes to those in need.
Challenge
The biggest problem faced when planning the overall concept was that no specific expertise nor target industry was set but indefinite at the time. Therefore, focus was solely on the future direction of the expertise, and design needed to be compatible with various areas as well as being sustainable in timely manner. Another challenge, as the target output being a business card, was complication of deciding how much content to provide because of the hefty trade-offs between information and art of simplicity. For global business diversification, it needed to provide detailed contact information, possibly bilingual, but that just occupies too much of the limited 90mm x 50mm space.
The biggest problem faced when planning the overall concept was that no specific expertise nor target industry was set but indefinite at the time. Therefore, focus was solely on the future direction of the expertise, and design needed to be compatible with various areas as well as being sustainable in timely manner. Another challenge, as the target output being a business card, was complication of deciding how much content to provide because of the hefty trade-offs between information and art of simplicity. For global business diversification, it needed to provide detailed contact information, possibly bilingual, but that just occupies too much of the limited 90mm x 50mm space.
Solution
While it has been manifested that the objective of this brand identity endeavors to be inspirational, providing feelings of hopes and dreams, deep ocean blue was chosen as the main color to reflect full of free soul, adventure and international omnipresence. Additionally, gradation and a bit of lime on the top was placed in order to symbolize a land found on the horizon, possibly as a life giving factor. For overall business card design, instead of defining a single professional field of its choice, I had decided to list up the terms related to list of expertise planned to serve as a background, so that they are both demonstrated and understated. Lastly, as for contact information, I tried to keep things minimal, thereby limiting to name, phone number, e-mail address and emphasizing the URL on both sides. For simple and futuristic theme, BernhardFashion BT was used for all letter cases, while, of course, the logo has its own font, self-designed.
While it has been manifested that the objective of this brand identity endeavors to be inspirational, providing feelings of hopes and dreams, deep ocean blue was chosen as the main color to reflect full of free soul, adventure and international omnipresence. Additionally, gradation and a bit of lime on the top was placed in order to symbolize a land found on the horizon, possibly as a life giving factor. For overall business card design, instead of defining a single professional field of its choice, I had decided to list up the terms related to list of expertise planned to serve as a background, so that they are both demonstrated and understated. Lastly, as for contact information, I tried to keep things minimal, thereby limiting to name, phone number, e-mail address and emphasizing the URL on both sides. For simple and futuristic theme, BernhardFashion BT was used for all letter cases, while, of course, the logo has its own font, self-designed.
Acknowledgement: Special thanks to my cousin Haemi Kim for vast amount of time and efforts she had put for design review.
your blog very well, it is very useful for me..
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