Case Study: Print Media Design

Recital Programme

When repertoire was formed beginning of the year 2009, it was determined that the most magnificent and modern piece amongst, Havanaise would be the last piece to be played. For, as the piece being a dance music, the overall theme was given a focus in theme of dancing. The piece was fairly modern, but as the repertoire did not include any Impressionism music, relatively simple and modern painting, The Dance by Pablo Picasso was an ideal candidate for the cover image. For each section headings, in order to give the visual feeling of engravings, Papyrus font was used to reflect memories of first experience, long to live, and similar styled font YJ Doolgi was chosen for accompanying Korean letters. Actual programs were printed on 300g snow type paper.

일반형식에 맞게 다른 디자인물과 동일한 스타일, 폰트, 컬러톤으로 제작. 인쇄물은 300g 스노우지에 출력되었음.

Event Flyer 

This flyer was never really printed and distributed as part of the recital advertisement; however, as many of people were notified through electronic mail or blog announcement, such poster was needed. Each component of this poster was in fact, taken mostly from the invitation design, with the same fonts and cover image with glowing edges. The cover artwork, Picasso's The Dance with glowing edges effect, was a perfect choice for background image, when given a slightly lower contrast, for being almost entirely dark background, while still serving excitement which comes from variety of colors in order to fill up the large space with relatively small amount of contents.

넓은 면적에 지루함을 주지않기위해 다양한 색상을 첨가했으나 글씨문구를 강조하기위해 채도를 줄여 전체적인 검은바탕 느낌을 유지함.

Original Image: The Dance by Pablo Picasso, 1925.

Invitation

Challenge: The purpose of sending out invitations is to advertise an event, and provide precise information in regards to location and time. Any additional info. irrelevant to thses matters could rather confuse the invitees. So, with that been said, the front page only contains two lines, simply one for the title, and the other for time and location. Unfamiliar to most people as the location may be; the backside is primarily allocated for directions, and the rest was filled with a brief repertoire and few logos.

Solution: On typical ocassions such as marriage, invitations usually come in traditional sizes not suitable for carrying in pockets. Therefore, an alternative size considered was the size of W10,000 bill in dimensions 150mm in width and 70mm in height. Most people carry around purse after all, and having the invitations fittable in wallets along with bills would not only provide convenience, but also be a clever way for reminder, though it did not end up the case for many people.

Next up for the task was planning the general theme. Because the publication template I had in mind was a gift certificate with a free hand design, paper quality was expected to be fairly thin. For, the overall tone was chosen to be in bright colors, possibly a pastel-like giving an actual dollar-bill perception. So, the theme "Picasso dance" image" was again taken and turned into a monogram. The final task left to do was the back page. Due to its dimensions and simple overall design, use of colors had to be limited to minimum, otherwise loses its versatility giving monetary image. As the two logos for Mozart Hall and Hoonio.com were already present in its own distinct colors, other shapes and letters are incorporated to respective colors to conform to uniformity in three colors.

휴대성을 고려한 지폐사이즈(일만원권, 150mmx70mm) 디멘션에 중요내용만을 강조, 색조의 제한을 두어 전체적인 톤을 유지.

More recital coordination stuff available on feria.hoonio.com